I've never been a fan of fashion magazines but I like to buy an issue from time to time, especially when I travel. When the plane takes off I flip the pages over, taken into a journey.
Since I moved to Japan I noticed something different in the women's magazines: presents! Almost every women's magazine contains a little something in every issue: pouch, perfume tester, shopping bag, notebook, pen etc. The present's picture is featured on the front page. Isn't it a great strategy?
Having looked at the covers of these magazines for two years, I finally bought the June issue of ELLE. Their marketing strategy worked on me too ｡◕‿◕｡
|Rainbow pouches were the present in ELLE|
|This little box inside is hiding something!|
|Ta-dah! Two cute pouches|
Do you read women's magazines? What do you like about them?