Friday, 4 May 2012

Magazine with a surprise

I've never been a fan of fashion magazines but I like to buy an issue from time to time, especially when I travel. When the plane takes off I flip the pages over, taken into a journey.

Since I moved to Japan I noticed something different in the women's magazines: presents! Almost every women's magazine contains a little something in every issue: pouch, perfume tester, shopping bag, notebook, pen etc. The present's picture is featured on the front page. Isn't it a great strategy?

Having looked at the covers of these magazines for two years, I finally bought the June issue of ELLE. Their marketing strategy worked on me too 。◕‿◕。

Rainbow pouches were the present in ELLE

This little box inside is hiding something!

Ta-dah! Two cute pouches
Well, the quality of these presents leaves a lot to be desired. But I had so much fun! And, of course, I can read ELLE for my Japanese lessons and enrich my "girlie" Japanese vocabulary.

Do you read women's magazines? What do you like about them? 

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